LEAN Local SEO
Qualified Traffic is King
by Shawn Joshi
All traffic is not created equal.
You could get 10,000 visits to your website - without making a single dollar...
Or you could get 100 visits - that turn into 5 high-paying customers.
This is the difference between unqualified and qualified traffic.
Our focus should always be on qualified traffic:
Qualified traffic is a group of people - who have a real interest in what you're offering.
They also have the buying power (money) - to take action.
All else equal...
Google Business listings are magnets for qualified traffic.
Because Google intentionally funnels searchers to the local pack - when they're actively seeking products and services.