LEAN Local SEO
The Local Pack
It's top three or bust.
by Shawn Joshi
Google Business is a top-3-take-all environment.
Ranking in the top 3 means your listing gets featured in the Local Pack:
If you're not in the local pack - then you don't exist - from the searcher's perspective...
Because only 6% of searchers will click the "more businesses" tab:
The good news:
Based on studies from BrightLocal, Sistrix, and my own user tests - the #2 and #3 results get (roughly) the same clicks as the #1 result:
The numbers change slightly between tests - but the result is the same:
Once you're in the local pack - it doesn't matter if you're ranking #1, #2, or #3.
You just need to get there.