LEAN Local SEO
Systems Thinking
by Shawn Joshi
Google listings are systems of interconnected parts:
If you change one part of the system - it affects the system's total output.
(Output = Your revenue.)
To get the best results, it's useful to take a holistic approach.
Start with the basics - and then layer on more advanced strategies.
Each step builds on the last.
Bottom line: If you skip steps, you're shooting yourself in the foot.