LEAN Local SEO
Welcome to the Review Economy
by Shawn Joshi
Reviews from trusted third parties - like Google - are at the core of buying behavior.
There's no way to escape it.
People don't want to hear you toot your own horn.
They want others talking about how great you are - on websites they trust.
This stat from Forbes (above) speaks directly to the usefulness of Google Business listings.
The prospects viewing your listing are being pre-sold on doing business with you...
Because of one of the most persuasive assets a company has:
Social proof.