A Data-Driven Story
What the data says about Google Business listings.
The data on Google Business listings is fascinating.
But it often gets overlooked, because of how it's presented.
Most of the time - publications like HubSpot and Forbes will give us a tidbit here and there.
However - if you add the pieces together - you start to see the full potential of Google Business.
Here's what the data says:
46% of all Google searches have a local intent. [Source: HubSpot]
That's about 1.6 billion searches per day where people are looking for products, services, and information in their location.
93% of local searches now feature Google Business listings. [Source: STAT Analytics]
There's a lot of people using Google every day for local purposes.
And now we know that virtually all of those searches feature Google listings.
68% of people contact a business directly from search results. [Source: Search Engine Land]
If they're on a mobile device - which is about 60% of all web traffic - all they need to do is tap a link...
And they're calling you - or your competitor - directly from search results.
We can go a step further...
Take the data above - and consider how we're living in a review economy.
...It's easy to imagine how a single listing can drive six to seven figures in annual revenue.